Benjamin Behrooz of Branding Los Angeles builds brands for blue-collar and home-service businesses, and one of his most consistent recommendations is the one most marketers treat as a nice-to-have: show up in your community, repeatedly, on the record.
His own firm runs an NYPD toy drive, donates to Shriners, and organises Santa Monica beach cleanups. He is candid that this is both genuine and good for the business, which is the honest version of a conversation nonprofits rarely get from a corporate partner.
Why we are running it here. If you have ever built a corporate partnership and found the company wanted a logo placement and nothing else, this is a useful look from the other side of that table at what makes a partner stay.
Originally aired on The Unscripted SEO Interview Podcast. Cross-posted here for the nonprofit audience.
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